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Smart Energy of New England

Company website

Created in February, 2017
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Smart Energy was ready for an upgrade to their site. Their outdated design wasn’t attracting any more customers and probably lost the customers that did come to the page with the complicated and unintuitive navigation. The goal was to give a new look to the site that reflected the company’s goals for clean, renewable energy. The website should:

  • Have a clean, easy to use navigation.
  • Direct the users to the sign-up form.
  • Inform the users about the different systems and options.
  • Give clear instructions to the process of obtaining a quote.

Smart Energy’s sign up form was long and required a lot of user inputs. To encourage visitors to fill up the form, we decided to divide it into multiple parts with numbered steps to make it as clear and as easy as possible to follow. The intuitive design facilitated the task and increased the number of visitors that completed the form.

Working with Smart Energy was a great experience. At the end, I was able to satisfy all aspects of their goal while creating a great looking website that surpassed their expectations. A job well done!

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